Infographic: Online Shopping Trends in India
With all doubts put to rest, E-commerce industry in India has been growing at a scorching rate. Even though e-commerce or rather online shopping has been around for more than a decade, it has come to mainstream only in the last few years.
Cashkaro (a cash back and coupon website) recently conducted a survey among its users to dig deeper into online shopping trend and their survey produced some interesting insights.
The survey results show that online shoppers in India have now graduated from purchasing only books to buying electronics, clothing’s, fashion accessories, health, beauty products and more. In fact, electronics, and apparels and fashion are the top two categories when it comes to online shopping. Not to forget Flipkart remains the most preferred shopping site for consumers. Moreover, IMAI reports that ecommerce industry in India grew by 33% to Rs 62, 967 cr since last year.
Without taking much of your time, let’s have a peak into the survey infographic presented by Cashkaro.